Jewels’ Joy ®, a fashion and jewelry brand from Parma, wanted to honour Maria Luigia Duchess of Parma, Piacenza and Guastalla, which remained in her citizens heart, and the flower she beloved so far: the Violetta of Parma.
It was precisely for her wish that the flower soon became that sublime perfume that came to the present day.
Jewels’ Joy ®, in addition to the fragrance, by combining gems, flowers and fragrances, has enclosed fresh notes of purple in its first collection of jewelry, gift items and small gifts inspired by the flower the Duchess Maria Luigia deeply loved.
Because purple is the color of art and fantasy…
